EDTC Work Experience
Strategic Market Planning, Research and Implementation
A start-up green jobs training and
weatherization service was launched as a part
of a new burgeoning Boston, Massachusetts
industry. This start-up corporation needed to
define its local industry and market and to access
Federal workforce development dollars through
local and statewide offices. Its owners asked Ms.
Hajar Logan, Managing Partner, to create a
marketing plan, to write all of their marketing
literature and to find funding for the training
school. In addition, they requested a marketing
strategic action plan for their weatherization
This start-up green jobs corporation
received white papers and marketing literature as
well as a marketing plan for the training school and
a strategic action plan for the weatherization
service and a website. Using the marketing
literature and following the plans for each of its
divisions, Green Beginnings became a recognized
'green jobs' training school in the greater Boston
area. Green Beginnings also received several
grants and was approved for Department of Labor
Workforce development funding. Website:
Electronic Commerce and Marketing
An exclusive retail fashion boutique wanted to
expand its market beyond its store front in a local
Boston neighborhood. The owners contracted Ms.
Logan to develop an ecommerce website, a catalog
of their merchandise and processes to implement and update their website on a regular basis.
To complete this project, Ms. Logan took
pictures, downloaded and edited pictures the client
took, catalogued the client's inventory, designed and wrote the content for all of the pages on the web site, laid out the website, and designed and
implemented a process for updating the site regularly.Ms. Logan then submitted the client website to search engines. We also conducted regular feedback meetings with the client.
On its own initiative Ms. Logan put together a
marketing plan and campaign for the client. This
campaign started with market research including
focus groups and competition analysis. It included
email blasts, a procedure for search engine
optimization and constant and continuous updates to the site. You can see our work at finaltouchboutique.net. We are currently marketing and optimizing the site to be searchable on Google, Yahoo, MSN Netscape, and AOL.
Administration and Marketing
A large general contractor with a lot of
contacts and expert subcontractors needed a
business structure, marketing process
development, offsite office management and
executive support to turn his private practice into
a construction company. Ms. Hajar Logan was
contracted to provide immediate offsite office
support and marketing.
As a part of establishing a business and marketing
structure Ms. Logan and her administrative team
set up an independent phone, fax, email and
voicemail service and maintained, stored and
updated his records. Ms. Logan then developed
and maintained a database of all of his clients.
After establishing his client database, Ms. Logan
used it to build and develop a usable referral
network, and to develop a follow up process that
helped him to get strength and weakness
feedback from his clients. With this feedback, Ms.
Logan developed the written documentation for
the general contractor's brochure. Ms. Logan was
also able to make procedural and service
recommendations to our general contractor client
to address weakness feedback.
Office Management and Executive Support
Ms. Logan then created a follow up sales and
service delivery process which included typing up
and submitting proposals, estimates, and
contracts from lawyer approved contract
templates. Ms. Logan also found new contract
sources and helped to network our client
contractor in new markets.
The general contractor now had a
systematic sales and marketing process, and was,
also, able to submit bids on a more routine basis.
He was therefore able to submit more bids,
acquire more contracts and negotiate and
purchase real estate for development.
In developing the brochure, Ms. Logan created a
logo, designed business cards, and created a
portable portfolio-a small example of his work.
The general contractor obtained new business
from his previous customer database and used his
brochure and portfolio to get new work.
Offsite Business Administration and
A software development consulting group needed
organizational development assistance, executive
support and offsite office management. They
contracted Ms. Logan, managing partner, to provide
executive support and offsite office management. In
providing these services, Ms. Logan also designed,
modified, implemented and recommended processes
for recruiting both undergraduates and contract
professionals, billing, payroll and business processes.
Virtual Office Management and Results
Ms. Logan provided offsite office management that
included creating and maintaining procedural
documentation, establishing communication
procedures, editing contracts and creating
contract templates, establishing human resource
files and documentation procedures, maintaining
an on and off site structure for communication and
execution. As a result the company had a system
for establishing documenting and maintaining
human resource files, a process for establishing
next steps and an accessible offsite library of
Executive Support and Results
As a part of our offsite executive support, we
developed and implemented long term human
resource processes for the CEO and the director
of Human Resources. Among them were processes
for Recruitment, Hiring, Orientation, Compensation
and Payroll, as well as internal processes and
procedures, for Board members, partners and
After a 10 year war, International
NonGovernemental Organizations sought
someone they could trust to rebuild the Afghan
economy, and therefore began working with
Pakistani archeologist, environmental
conservationist and friend of peace Mr. Hayat Said,
Partner. Mr. Said built a consulting group that
trained and supported small business owners all
over the, newly formed, state. Mr. Said's consulting
practice grew to over 100 employees. This
practice, called Jirga Consultants, successfully
supported and helped approximately 1500 small
businesses, many of which achieved success
through all of the business cycles.
Marketing, Operations Management,
A busy independent human resources and
organizational development consultant
needed his practice's processes and procedures
reshaped to be inline with the existing procedures
manual. The practice was also looking for Ms.
Logan to reestablish its marketing procedure.
Ms. Logan researched new for-profit and
non-profit markets for organizational development
consultants. Ms. Logan, also, reestablished the
practice's marketing procedure by writing
proposals, responding to RFPs, submitting bids and
Ms. Logan reestablished and updated office
procedures and hired and trained an executive
assistant and the office manager.
Out of our work, the client acquired 2 long term
contracts. The executive office assistant and
office manager became a long-term cornerstone
of our client's practice and maintained the client's
reestablished office procedures.
Market Research and Executive Support
A local entrepreneur, who had created and
run a multimillion dollar construction
company hired Ms. Hajar Logan to assist him in
restructuring. We provided emergency
administrative assistance and conducted market
research to setup new business ventures.
In our research, Ms. Logan and her team
discovered competitors and pricing. Ms. Logan,
also, determined the size of the market, and its
potential value through interviews research and
analysis. Ms. Logan developed cost, competition
and size of market analyses for a gravel and steel
recycling business. In order to develop multiple
streams of income for this entrepreneur, Ms.
Logan, also established an executive financial
coaching business and a consulting business and
designed a marketing process for the coaching
and consulting businesses. He, also, made
recommendations for how to enter the gravel and
steel recycling market.
Our recommendation included price and
competition breakdowns, as well as a list of
companies that buy sand and gravel by-products
and were currently interested in puchasing it.
Through our work, our client was able to conduct
market research for a duct cleaning and
equipment leasing company as well. Ms. Logan
was able to use this research, to write company
descriptions and sales materials-white papers and
advertisements for new product and service