Strategic Market Planning, Research and Implementation
A start-up green jobs training and weatherization service was launched as a part of a new burgeoning Boston, Massachusetts industry. This start-up corporation needed to define its local industry and market and to access Federal workforce development dollars through local and statewide offices. Its owners asked Ms. Hajar Logan, Managing Partner, to create a marketing plan, to write all of their marketing literature and to find funding for the training school. In addition, they requested a marketing strategic action plan for their weatherization service. Results This start-up green jobs corporation received white papers and marketing literature as well as a marketing plan for the training school and a strategic action plan for the weatherization service and a website. Using the marketing literature and following the plans for each of its divisions, Green Beginnings became a recognized 'green jobs' training school in the greater Boston area. Green Beginnings also received several grants and was approved for Department of Labor Workforce development funding. Website: http://greenbeginningsinc.com Electronic Commerce and Marketing
An exclusive retail fashion boutique wanted to expand its market beyond its store front in a local Boston neighborhood. The owners contracted Ms. Logan to develop an ecommerce website, a catalog of their merchandise and processes to implement and update their website on a regular basis. To complete this project, Ms. Logan took pictures, downloaded and edited pictures the client took, catalogued the client's inventory, designed and wrote the content for all of the pages on the web site, laid out the website, and designed and implemented a process for updating the site regularly.Ms. Logan then submitted the client website to search engines. We also conducted regular feedback meetings with the client. On its own initiative Ms. Logan put together a marketing plan and campaign for the client. This campaign started with market research including focus groups and competition analysis. It included email blasts, a procedure for search engine optimization and constant and continuous updates to the site. You can see our work at finaltouchboutique.net. We are currently marketing and optimizing the site to be searchable on Google, Yahoo, MSN Netscape, and AOL. Results: http://www.finaltouchboutique.net Administration and Marketing
A large general contractor with a lot of contacts and expert subcontractors needed a business structure, marketing process development, offsite office management and executive support to turn his private practice into a construction company. Ms. Hajar Logan was contracted to provide immediate offsite office support and marketing. As a part of establishing a business and marketing structure Ms. Logan and her administrative team set up an independent phone, fax, email and voicemail service and maintained, stored and updated his records. Ms. Logan then developed and maintained a database of all of his clients. Marketing After establishing his client database, Ms. Logan used it to build and develop a usable referral network, and to develop a follow up process that helped him to get strength and weakness feedback from his clients. With this feedback, Ms. Logan developed the written documentation for the general contractor's brochure. Ms. Logan was also able to make procedural and service recommendations to our general contractor client to address weakness feedback. Office Management and Executive Support Ms. Logan then created a follow up sales and service delivery process which included typing up and submitting proposals, estimates, and contracts from lawyer approved contract templates. Ms. Logan also found new contract sources and helped to network our client contractor in new markets. The general contractor now had a systematic sales and marketing process, and was, also, able to submit bids on a more routine basis. He was therefore able to submit more bids, acquire more contracts and negotiate and purchase real estate for development. Results In developing the brochure, Ms. Logan created a logo, designed business cards, and created a portable portfolio-a small example of his work. The general contractor obtained new business from his previous customer database and used his brochure and portfolio to get new work. |
Offsite Business Administration and
Executive Support A software development consulting group needed organizational development assistance, executive support and offsite office management. They contracted Ms. Logan, managing partner, to provide executive support and offsite office management. In providing these services, Ms. Logan also designed, modified, implemented and recommended processes for recruiting both undergraduates and contract professionals, billing, payroll and business processes. Virtual Office Management and Results Ms. Logan provided offsite office management that included creating and maintaining procedural documentation, establishing communication procedures, editing contracts and creating contract templates, establishing human resource files and documentation procedures, maintaining an on and off site structure for communication and execution. As a result the company had a system for establishing documenting and maintaining human resource files, a process for establishing next steps and an accessible offsite library of procedural documentation. Executive Support and Results As a part of our offsite executive support, we developed and implemented long term human resource processes for the CEO and the director of Human Resources. Among them were processes for Recruitment, Hiring, Orientation, Compensation and Payroll, as well as internal processes and procedures, for Board members, partners and staff. Economic Development
After a 10 year war, International NonGovernemental Organizations sought someone they could trust to rebuild the Afghan economy, and therefore began working with Pakistani archeologist, environmental conservationist and friend of peace Mr. Hayat Said, Partner. Mr. Said built a consulting group that trained and supported small business owners all over the, newly formed, state. Mr. Said's consulting practice grew to over 100 employees. This practice, called Jirga Consultants, successfully supported and helped approximately 1500 small businesses, many of which achieved success through all of the business cycles. Marketing, Operations Management,
Proposal Writing A busy independent human resources and organizational development consultant needed his practice's processes and procedures reshaped to be inline with the existing procedures manual. The practice was also looking for Ms. Logan to reestablish its marketing procedure. Marketing Ms. Logan researched new for-profit and non-profit markets for organizational development consultants. Ms. Logan, also, reestablished the practice's marketing procedure by writing proposals, responding to RFPs, submitting bids and scheduling interviews. Organizational Development Ms. Logan reestablished and updated office procedures and hired and trained an executive assistant and the office manager. Results Out of our work, the client acquired 2 long term contracts. The executive office assistant and office manager became a long-term cornerstone of our client's practice and maintained the client's reestablished office procedures. Market Research and Executive Support
A local entrepreneur, who had created and run a multimillion dollar construction company hired Ms. Hajar Logan to assist him in restructuring. We provided emergency administrative assistance and conducted market research to setup new business ventures. In our research, Ms. Logan and her team discovered competitors and pricing. Ms. Logan, also, determined the size of the market, and its potential value through interviews research and analysis. Ms. Logan developed cost, competition and size of market analyses for a gravel and steel recycling business. In order to develop multiple streams of income for this entrepreneur, Ms. Logan, also established an executive financial coaching business and a consulting business and designed a marketing process for the coaching and consulting businesses. He, also, made recommendations for how to enter the gravel and steel recycling market. Results Our recommendation included price and competition breakdowns, as well as a list of companies that buy sand and gravel by-products and were currently interested in puchasing it. Through our work, our client was able to conduct market research for a duct cleaning and equipment leasing company as well. Ms. Logan was able to use this research, to write company descriptions and sales materials-white papers and advertisements for new product and service launches. |